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As you have probably all noticed, the new edition of Website Boosting was launched a few days ago. Here we have already published a first review of Website Boosting 2.0 and I am very impressed with the book. A real hit. This is of course also reflected in the customer reviews on Amazon.
Website Boosting Amazon Ranking
The book is currently displayed on Amazon with 4.5 stars. I noticed that a long time ago, on the one hand it was positive because it was pretty good, on the other hand it was negative, simply because I couldn’t really explain the missing half star. But when I looked at the free review statistics, I saw a light. The book fell victim to Amazon de-optimization. So to speak, the reverse form of an Amazon book optimization in which it is ensured that the book is not ranked at the top of the reader ratings.
It is quite strange that two such outliers can be found in the statistics. In addition, I think I can judge quite well what a book on SEO is good for or not. And to give 1 star for this book means m. E. just one thing, you want to push the book’s Amazon ranking. It would have been more inconspicuous to have tried 3 or 2 ratings, but that would not have been mathematically so effective. In addition, no real name was given for the two 1-star reviews, which at least does not make the manipulation less likely. The fact that the reviewer has not rated another book is not exactly good for confidence. And both reviews seem to me to be quite similar in style and style and conclude the review with even more similar text:
Conclusion: bad buy, interesting only for beginners
The book is only worth buying for absolute beginners in the field of SEO.
Conclusion: bad buy
Otherwise only 4 or 5 of the 45 reviews end in the last line with the word “conclusion:”! Coincidence? I do not think so. To me, it looks like the two negative reviews were discontinued with the intention of stealing the book’s 5th star. Let’s take a look at the mathematical average:
((39 * 5) + (3 * 4) + (1 * 3) + (2 * 1)) / 45 = 4.71111111
I gave myself a review earlier, so the whole thing has changed as follows:
((40 * 5) + (3 * 4) + (1 * 3) + (2 * 1)) / 46 = 4.7173913
You see, this is going very slowly with the average values. If there were 5 more 5-star reviews in a row, we would only have reached
((46 * 5) + (3 * 4) + (1 * 3) + (2 * 1)) / 52 = 4.75
. Unfortunately I do not know the exact average value from which Amazon switches from 4.5 to 5 stars, but I could well imagine that 4.75 is the limit for this. Be that as it may, there is a lot to suggest that someone here on Amazon reached for the stars. Finally, the only question that arises is: Who stole the (half) star from Website Boosting?